The Kindness Collection

Two years ago, we launched our first Be Kind campaign, following the tragic loss of Caroline Flack. With your support, we’ve raised almost £600k for Samaritans so far, whilst also spreading a really important message: In a world where you can be anything… be kind. Two years on, the message is still as important as ever and so to continue our support for this amazing charity, we’ve worked with our ITS girls and you to create this year’s kindness collection. The range includes some of your favourite original designs, as well as brand new kindness themed styles designed by each of our ITS girls and inspired by you, with 100% of profits being donated to Samaritans. We hope this collection raises even more money for a life-changing cause whilst reminding everyone to not only be kind to one another, but also to themselves.