The Kindness Collection

This time last year, we launched our 'In A World Where You Can Be Anything...Be Kind' tees following the tragic loss of Caroline. With your support, we raised over £400k for Samaritans which went on to help and support over 80,000 people. One year on...the message is still as important as ever and so we wanted to do more to show our support and continue to spread a really important message. With this in mind, we've worked with our ITS girls and you guys to design a full 'Kindness' collection with 100% of the profits being donated to Samaritans. The range includes new versions of the original be kind tees, as well as brand new unique kindness themed designs by each of our ITS girls. We hope this collection will not only raise money for an amazing cause where demand is higher than ever right now, but also help to remind everyone to not only be kind to one another, but also to themselves.