Very demure, very mindful. Step into your demure era with our collection of modest and chic clothing. All about embracing elegance and sophistication, demure fashion is just what you need for the new season. Stay on trend with neutral colours, minimalist details and subtle patterns. Think delicate blouses that can be dressed up or down, simple dresses for every occasion and cosy cardigans for easy layering. Look effortlessly stylish with the range below.