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We're proud to support our NHS, Emergency Services, and Armed Forces. As a token of our gratitude, we're offering a 10% discount.

How to Redeem Your Discount

A few words about the development of your store
Step 1
If you qualify for the discount, log in to your Blue Light Card account here.
Step 2
Once logged in, visit In The Style's page to obtain your unique discount code.
Step 3
Start shopping! Check out the latest items here. Add your desired products to the basket and apply your discount code at checkout.