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About Us

Who we are

We’re an online fashion brand for EVERY BODY. In The Style is for everyone, and we’re on a mission to bring you celebrity inspired looks at an affordable price, whatever your shape, size, or style. We pride ourselves on quality of service and inclusivity is at the core of everything we do.

What we do

From collaborations with your favourite celebrities and influencers, to our very own fITS ranges, we create killer collections designed to empower you to look and feel like your very best self. As a brand, we understand the power that our presence has and we continue to work with women who can help us spread our message of body confidence and a self love attitude. 

What we're about

We want to empower our customers to be brave, embrace body positivity and most of all, love themselves for who they are. Our message is clear: be who you are, not who you think you should be. In The Style continues to break the boundaries and redefine what fast fashion is all about. 

Our mission

We’re on a mission to become a more sustainable brand. Our self love policy isn’t just about loving yourself, it’s about loving our planet too. Read more about the steps we’re taking to reduce our carbon footprint here.